Case Study: Annual Report
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Annual reports are an essential communication tool used by companies to provide shareholders, clients, and employees with a comprehensive overview of their business performance over the past year. These reports showcase a company’s financial performance, accomplishments, and goals, while also providing valuable insights into their business strategy and future direction. Annual reports play a critical role in building trust and transparency among stakeholders, providing valuable information for investors and other interested parties to make informed decisions about the company’s future. In an increasingly competitive business environment, an effective and visually appealing annual report can also help a company differentiate itself and enhance its reputation.
Problem:
A leading technology company faced a significant challenge in producing an annual overview report to showcase its accomplishments, objectives, and projects to its shareholders, clients, and employees. The report had to be visually stunning, simple to understand, and accessible to a broad audience, including people with disabilities. Given the company’s complex structure, varied audiences, and the need for high accessibility, producing the report was a challenging task for the internal marketing team. They needed a partner with design expertise, extensive knowledge of accessibility, and a clear understanding of the company’s vision and brand messaging.
Solution:
To address the challenges faced by the technology company, nSymbio provided comprehensive design and accessibility services to create a visually stunning and accessible yearly report. nSymbio worked closely with the company’s internal marketing team to understand their brand guidelines, messaging, and goals to develop a customized design that aligned with their vision. Utilizing the latest design software and tools, nSymbio’s graphic design experts created stunning visuals, including charts, infographics, and images, that effectively communicated the company’s achievements and progress. The team also conducted extensive usability testing and research to ensure that the design and content were easily understandable and accessible to all users, including those with disabilities. To ensure accessibility compliance, nSymbio followed accessibility guidelines and best practices throughout the design and development process. The team also conducted accessibility audits and testing to ensure that the report met all relevant accessibility standards, including Section 508 and WCAG 2.1.
Result:
The visually appealing and accessible yearly report created by nSymbio effectively communicated the technology company’s achievements and progress to a wide audience, resulting in positive feedback from shareholders, clients, and employees. By partnering with nSymbio, the company was able to create a high-quality report that aligned with their brand guidelines, messaging, and goals while also ensuring accessibility compliance. The report showcased the company’s commitment to inclusivity, accessibility, and transparency, and helped to build trust and confidence among stakeholders.
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